By Aydin Farrokhi and Dr. Wael Hassan Organizations are using big data to help consumers. The question is what steps organizations can take to avoid inadvertently harming consumers. In the event of legal action, an organization’s preparedness is a determining…
By Aydin Farrokhi and Dr. Wael Hassan To highlight a few areas in which big data has helped to improve the organizational processes, the following are real examples worth mentioning. In education, some institutions have used big data to identify…
By Aydin Farrokhi and Dr. Wael Hassan In Canada data protection is regulated by both federal and provincial legislation. Organizations and other companies who capture and store personal information are subject to several laws in Canada. In the course of commercial…
For better or for worse, for decades public figures ranging from celebrities to CEOs to politicians to athletes have been notoriously remembered for 10-or-15-second snippets of speech endlessly repeated as quotes in newspapers, snippets in television commercials or on news…
The rise of social media has immeasurable power. Whereas in the past, people would get their recent news updates from television or the radio, now it is regular, lay people (often in 140 characters or less) spreading the news. While…
A Presentation by Dr. Waël Hassan at Boston University School of Media & Communications Abstract: Companies who developed Success Criteria, established their Style, decided their Sources, Setup a business process, whilst they survey their results are winning big on social…
As the global uptake of social media continues to climb, a new outlet to target a wide range of demographics has emerged. While traditional forms of media such as print advertisements, billboards and networking have remained prominent in the past,…